About Us

Why We Started Takeoff Hydration

Takeoff Hydration was founded by Adam Johnson and Micah Wade — two people who spend their lives in the air, from two different sides of the cabin door.

Adam is an avid traveler who's flown all over the world. He's always had a love for travel and for health and wellness — but the two didn't always mix well. After years of long flights, he kept running into the same problem: he'd land feeling exhausted, foggy, and jet-lagged, no matter how much he tried to prepare. Looking for something to help him stay hydrated and bounce back faster, he went searching for a clean, healthy hydration product built for travel.

Micah sees the same problem from the cockpit. As a professional pilot, he spends a huge number of his days in the air, and he knows firsthand how dehydrating flying is — and how directly it can affect focus and performance on the job. Staying active and health-conscious matters to him, in the air and on the ground, and he'd run into the same gap Adam had: nothing on the market was actually built for people who fly for a living.

Between the two of them, the problem was clear: everything out there was either loaded with sugar or built with low-quality ingredients — nothing that fit the way frequent flyers actually needed to take care of themselves.

So they set out to build it themselves. Takeoff Hydration started as a simple idea: a clean, science-based electrolyte formula made specifically for people who live out of a flight bag — pilots, flight attendants, and frequent travelers — without the sugar and fillers found in most hydration products.

Every stick is formulated to World Health Organization (WHO) guidelines for effective hydration, made in the USA with organic ingredients, and built to go wherever you're headed — wherever, whenever.